Vi utbildar för framtiden och skapar samhällsnytta genom vår forskning som levandegörs i nära samarbete med näringslivet. Vi bedriver forskning inom computer science, datateknik, software engineering och interaktionsdesign - från grundforskning till direkta tillämpningar. Institutionen har en stark internationell prägel och är delad mellan Chalmers och Göteborgs universitet.
We are engaged in research and education across the full spectrum of computer science, computer engineering, software engineering, and interaction design, from foundations to applications. We educate for the future, conduct research with high international visibility, and create societal benefits through close cooperation with businesses and industry. The department is joint between Chalmers and the University of Gothenburg.
(2020) KOUKOUVIS, KONSTANTINOS; ALCAÑIZ CUBERO, ROBERTO; Chalmers tekniska högskola / Institutionen för data och informationsteknik; Berntsson Svensson, Richard; Pelliccione, Patrizio
E-commerce has traditionally been a field where online controlled experiments, such
as A/B testing, take place. While most of these tests focus on evaluating different
visuals (graphics, colors, layouts) this thesis is about using them to evaluate different
sales processes. The authors began by developing a tool for a local company designed
to empower businesses in helping their customers understand their needs and make
decisions on purchasing their products or services. Then an embedded case study
took place, which involved the evaluation of the tool by company personnel and also
experiments under real life conditions. The goal of this thesis is to prove whether
A/B testing can be applied in E-commerce sales processes and the formation of
a set of guidelines designed to help business with interest of conducting similar