Opening up for Thought Leadership

Examensarbete för masterexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/103690
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Type: Examensarbete för masterexamen
Master Thesis
Title: Opening up for Thought Leadership
Authors: Ekelund, Lena
Abstract: This dissertation proposes a definition for thought leadership and research is based on first hand experiences from within Volvo Cars' YCC project, a project only amnned with women in leading roles, observational studies, and semi-structured interviews conducted during and after the project with team-members, managers and key partners. Playing Chinese Whispers is in a way what happens in any regular car project at any given automotive company today. The process flow for customer demands i.e. market input to make a full circle to the next generation cars completed and reaching the awaiting customers not only involves a multitude of players in the circle, garbling the message, it also is a procrastinate process altering the original message even further, a process valid for most industries. Valuedriven development, trust and collaboration together with co-creation and peer recognition propose enabling for thought leadership.
Keywords: Industriell teknik och ekonomi;Teknik och social förändring;Industrial engineering and economy;Technology and social change
Issue Date: 2008
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
URI: https://hdl.handle.net/20.500.12380/103690
Collection:Examensarbeten för masterexamen // Master Theses



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