Customer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?

Examensarbete för masterexamen

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Type: Examensarbete för masterexamen
Master Thesis
Title: Customer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?
Authors: Larsson, Therése
Muncker, Ida
Keywords: Övrig industriell teknik och ekonomi;Other industrial engineering and economics
Issue Date: 2011
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2011:078
URI: https://hdl.handle.net/20.500.12380/145334
Collection:Examensarbeten för masterexamen // Master Theses



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