Branding and Control Activities for Differentiating Generic Products. A study of 30 brands’ most common activities

Examensarbete för masterexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/242650
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Type: Examensarbete för masterexamen
Master Thesis
Title: Branding and Control Activities for Differentiating Generic Products. A study of 30 brands’ most common activities
Authors: Dahlgren Nurman, Erica
Keywords: Innovation och entreprenörskap (nyttiggörande);Övrig industriell teknik och ekonomi;Innovation & Entrepreneurship;Other industrial engineering and economics
Issue Date: 2016
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2016:100
URI: https://hdl.handle.net/20.500.12380/242650
Collection:Examensarbeten för masterexamen // Master Theses



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