Exploring persuasion in the design of a sustainability accounting service
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Typ
Examensarbete för masterexamen
Master Thesis
Master Thesis
Program
Interaction design and technologies (MPIDE), MSc
Publicerad
2017
Författare
Andersson Norén, Markus
Palmqvist, Anton
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
This master thesis explores the relatively new design space of products that attempt to persuade companies to become more sustainable. Research through design has been applied by working with a company called Normative and their web application, which lets companies measure a number of sustainability metrics from data about all the purchases that the company has made. For this purpose, relevant theory has been reviewed, and potential users have been interviewed. Using the insights from these activities, a new prototype of Normative’s product, that attempts to persuade companies to become more sustainable, has been created. With insights gained from this design and research, a set of challenges that need to be considered when creating products that attempt to make companies more sustainable have been formulated.
Beskrivning
Ämne/nyckelord
Informations- och kommunikationsteknik , Data- och informationsvetenskap , Information & Communication Technology , Computer and Information Science