Understanding the Customer: Examining the Perceived Value of a New Product in a B2B Context

Examensarbete för masterexamen

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Type: Examensarbete för masterexamen
Master Thesis
Title: Understanding the Customer: Examining the Perceived Value of a New Product in a B2B Context
Authors: Samuelsson, Gustaf
Andersson, Linnea
Keywords: Innovation och entreprenörskap (nyttiggörande);Industriell organisation, administration och ekonomi;Innovation & Entrepreneurship;Industrial organisation, administration and economics
Issue Date: 2019
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2019:107
URI: https://hdl.handle.net/20.500.12380/257362
Collection:Examensarbeten för masterexamen // Master Theses



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