Att mäta SVT-program

Examensarbete för kandidatexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/257393
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Type: Examensarbete för kandidatexamen
Bachelor Thesis
Title: Att mäta SVT-program
Authors: Brandby, Johan
Wennerblom, Julia
Andersson, Stina
Gardell, Therese
Abstract: The purpose of this study is to examine whether or not the concept of informational advantage in series has a correlation with the popularity of the series. Informational advantage as a dramaturgical tool means that the viewer, at any given point throughout the series, either knows more, less or the same amount as the character in the show; these stages are called dramatic irony, mystery, and suspence respectively. Three different questions were examined. The time spent in one stage before switching to the next is examined with an Anderson-Darling test to see if it fits any statistical distribution, and if there is a difference between series with high and low viewership numbers. The conclusion is that it cannot be rejected that the time follows a log-normal distribution and that the expected time a program will spend in one stage before switching is shorter in programs with high viewership numbers. Furthermore, whether the total percentage of time spent in the different stages has a linear relationship with the viewership numbers is examined with linear regression using the method of least squares. With the collected data it was difficult to make a definitive conclusion, however the data implies that the relationship is stronger for the time spent in dramatic irony and viewership numbers, than the relationship for mystery. The relationship is especially stronger for the online viewership. Lastly it is examined whether the percentage of switches between the different states has a linear relationship with the viewership numbers, also with the method of least squares. The result points towards switches between dramatic irony and suspence correlating positively with viewership, while switches between mystery and suspence seem to correlate negatively with viewership.
Keywords: Matematik;Grundläggande vetenskaper;Mathematics;Basic Sciences
Issue Date: 2019
Publisher: Chalmers tekniska högskola / Institutionen för matematiska vetenskaper
Chalmers University of Technology / Department of Mathematical Sciences
URI: https://hdl.handle.net/20.500.12380/257393
Collection:Examensarbeten för kandidatexamen // Bachelor Theses



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