Nudging- en knuff i rätt riktning till hållbar bostadsområden
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Typ
Examensarbete på kandidatnivå
Program
Publicerad
2019
Författare
Arvidsson, Linnea
Citess, Malin
Johansson, Emma
Larsson, Sanne
Ossiansson, Filip
Åström, Elin
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The world is constantly changing and sustainable development will be the guiding expression
in the transformation and to fulfill the needs of current generations and those to come.
Everyone is responsible and the construction industry is no exception. In order to achieve
"Sustainable Cities and Societies", a part of "Agenda 2030", one must look at the entire life
cycle of the building and the behaviour of the residents. Clever solutions that
environmentally, economically and socially benefit both community development and future
generations are key to success.
Nudging is an expression introduced in 2008 by the behavioral economist and Nobel prize
laureate, Richard H. Thaler. By facilitating a decision processes, one can nudge people to
desirable decisions without restricting the freedom of choice. The use of nudging as a method
is growing rapidly in various industries and the construction industry has recently embarked
the method to improve the sustainability. Wästbygg is a construction company that tries to
create a concept for future projects by using nudging and t he company has named its
investment to Boaktiva.
The purpose of the project is to give an introduction to nudging and examine how the method
can be used in the construction industry with a focus on the design of residential areas. By
evaluating an existing investment and considering new ideas, the project creates an
opportunity for Wästbygg as well as other companies to draw lessons for future development
of housing projects.
The project is based on a comprehensive literature review followed by two surveys; one to
the residents of Wästbyggs project Frösundavik and one to the public. Interviews were held
with several involved organisations and companies in order to gain a better understanding of
the benefits and improvements of Boaktiva.
There are many different ways to use nudging in housing projects to create more socially and
ecologically sustainable residential areas. Several different tools to nudge were implemented
in Frösundavik with varying levels of success. The results show positive effect of
implemented tools but also a need of further development. The lessons learned from the study
are presented in form of a checklist with recommendations for successful nudging when
designing residential areas.
A conclusion is that design and development of sustainable residential areas can benefit from
nudging. The method would profit from more trials and careful evaluation of tested
examples. If knowledge from inventive projects gets successfully transferred within and
between companies, big differences can be made by simple solutions.