WASH-E 2.0: Research and design of social machines and their impact on humans

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Examensarbete för masterexamen
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2019
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TORRES VAZQUEZ, ALEJANDRA
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Social interaction is something that comes naturally for humans, we are used to recognize and interpret faces, emotions, and behaviors. However, the use of social machines, as a way of improving the usage experience, is not a topic that has been commonly applied to daily life products. This thesis explores the idea of having a social washing machine with emotions and personality, inspired by a concept developed during the Designathon17, with the purpose of encouraging positive environmental behavior when doing laundry. The thesis consists of two parts; first it focuses on a literature research, as a way to explore the topic and understand the implications of this type of products; and second on the concept design of a social laundry machine. The literature research is divided in three main topics: Human Factors, Social Machines and Similar Cases. The main findings are based on two theories, first the idea that when a machine is perceived as having beliefs, desires and intentions it can contribute for a better product bonding; and that bonding can be used as a persuasive tool to encourage sustainable behavior. Within the most relevant findings were the social characteristics a machine should have (Fogg 2002), in order for these theories to be achieved, those characteristics are: physical, psychological, language, social dynamics and social roles. For the second part of the thesis a new concept was developed based on key findings of the literature research. The process of this development involved two design iterations, including an expression test, a digital prototype, and a physical mock-up. The final design is a futuristic concept of a washing machine that includes the physical shape of the machine, the interface design with the basic function controls, the design of expressions through eyes and eyebrows, and the use of a smile as a level consumption indicator. This thesis was carried out as an exploratory project within this topic of social machines. It is only a first step into this new way of interaction, and a lot of research and innovative design needs to be done to create a successful product. But it will hopefully be used as an inspiration for future projects of this type.
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