How to screen and evaluate a competitive landscape
Examensarbete för masterexamen
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|Type: ||Examensarbete för masterexamen|
|Title: ||How to screen and evaluate a competitive landscape|
|Authors: ||Hellberg, Johanna|
|Abstract: ||This master thesis was carried out with the aim of creating a method for a competitive landscape
analysis. The method describes how to screen and evaluate the competitive landscape for automotive
battery systems and battery cells for commercial vehicles. It is written for Chalmers University of
Technology, in cooperation with the eMobility group at Daimler Trucks AG.
The eMobility industry is at a relatively early stage regarding commercial vehicles. eMobility for
commercial vehicles has challenges regarding a high energy consumption and difficulties in having
sufficient battery capacity installed. Daimler Trucks AG initiated this study in order to find a
method for analysing the eMobility market for the electric trucks and buses. Long term, the goal is
to in an early phase screen and evaluate how competitors are solving the challenges occurring
within eMobility. However, the method is based on literature, where a theoretical part is building
up the base for the thesis.
The result is a method, including the steps identify competitors, screen for news, extract data,
evaluate data and compile a report. The last step consists of a portfolio where the company is
positioned in relation to the competitors. As a final part of this study, the method was tested. A
finding was that not enough of data exists right now. However, the method was further tested from assumed data.|
|Keywords: ||eMobility;competitive landscape;eTrucks;eBuses|
|Issue Date: ||2019|
|Publisher: ||Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation|
|Series/Report no.: ||E2019:129|
|Collection:||Examensarbeten för masterexamen // Master Theses|
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