Strategies for Intellectual Property in Transformative Industries
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Typ
Examensarbete på kandidatnivå
Program
Publicerad
2021
Författare
Arnesen, Sara
Broberg, Mathias
Hansen, Nima
Nordström, David
Odbratt, Marcus
Tu, Viktor
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Problem
As industries’ underlying technology alters, so does the needs of their IP strategy.
This thesis investigates how firms in transformative industries adapt their IP
strategies as the core technologies of their industry alters.
Purpose
The purpose of this thesis is to explore the usage of IP strategies in transformative
industries and how rapid technological changes alter IP strategies.
Research Methodology
Academics and IP professionals have been interviewed and provided a framework
for contemporary IP strategies to conceptualize the transition of industries. Through
a case study of the automotive industry on the Swedish west coast, which is
currently undergoing a rapid shift of electrification and automation, new challenges to
IP strategy are unveiled. Interviews were held with key players of the automotive
industry, and a quantitative patent analysis was performed.
Theoretical Grounding
IP strategy refers to the management of IPRs and the utilization of IP as a tool to
manage technology within a firm. This thesis investigates the management of
patents and other IPRs, and how they relate to business and innovation strategy. As
industries become more software- and data-driven, the importance of IP increases
and becomes a source of revenue through licensing and litigation, and innovation
through facilitating collaboration.
Results and Implications
Research showed that firms are initiating renewal of their IP strategies but finding the
transition of the IP culture cumbersome. These difficulties were observed to pose a
hindrance to innovation. The innovation has not occurred in the types of IPRs used
and patents remain the most important. However, they have evolved in their usage.
IPRs have gained more strategic dimensions, especially patents. Changing the
culture associated with IP was found to be challenging. However, companies that
hired talent from outside of Sweden gave the IP department a more significant
presence in the firm's management and/or spun off a part of its operation have
progressed towards a more innovative IP strategy.
Beskrivning
Ämne/nyckelord
Intellectual Property , Intellectual Property Rights , IP Strategy , Innovation , Technological Shifts , Automotive Industry , Patent Usage