Exploring SEO Techniques for Web 2.0 Websites

Examensarbete för masterexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/96559
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Type: Examensarbete för masterexamen
Master Thesis
Title: Exploring SEO Techniques for Web 2.0 Websites
Authors: Nazar, Najam
Abstract: Search Engine Optimization is an Internet marketing strategy and a process, widely used nowadays for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In this thesis report, I have discussed different techniques used for achieving better optimization for Web 2.0 based websites. Different techniques related to SEO like keyword discovery, crawling, on-page and off-page optimization and different Google tools are discussed. This study also describes the impact of SEO on Internet marketing. The results from my discussion and investigation will help webmasters to gain a deep insight about SEO and also to guide them in making better decisions regarding their online advertising and marketing campaign.
Keywords: Information Technology;Informationsteknik
Issue Date: 2009
Publisher: Chalmers tekniska högskola / Institutionen för data- och informationsteknik (Chalmers)
Chalmers University of Technology / Department of Computer Science and Engineering (Chalmers)
URI: https://hdl.handle.net/20.500.12380/96559
Collection:Examensarbeten för masterexamen // Master Theses

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