Speculative Mobility: Exploring Sustainability-Driven Scenarios for Future Car Owners
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Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Interaction design and technologies (MPIDE), MSc
Publicerad
2023
Författare
CHEN, GEOFFREY
RENUKUNTLA, SANTOSH
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Purpose
In the rapidly evolving automotive industry, sustainability has become one of the
most emphasised topics. This study explored the potential of Interaction Design in
helping raise sustainability awareness through different experiences. Therefore, we
formulated our research question:
• What forms of experiences could an interactive design exhibition
bring sustainability awareness to future car owners?
Methods
Utilising 3D printing technology, generative AI and other prototyping methods, we
created a speculative and critical design exhibition showcasing four different timelines
that sprouted from a pivotal sustainability decision. Thirty-four participants were
recruited through convenience sampling, visited the exhibition and completed a
questionnaire. Additionally, three focus group discussion sessions were also held to
collect more profound insights from the participants.
Findings
Our findings showed that interactive design exhibitions, especially speculative and
critical design exhibitions, can indeed aid in raising sustainability awareness. Participants
praised the interactive, tangible and immersive elements, stating that these
attributes helped them resonate with the speculative narratives at the exhibition.
The thought-provoking nature of speculative design and the easily noticed theme were
also highlighted. However, the feedback also suggested a more balanced approach to
creating artefacts for different timelines, adding multi-sensory exhibition design and
guided walk-throughs to improve the narrative flow and overall immersive experience.
Conclusion
In conclusion, this study shows the potential of interaction design strategies, and
the experiences created could be a great way to foster sustainability awareness,
suggesting a probable way to engage first-time car buyers on sustainability issues.
Beskrivning
Ämne/nyckelord
Speculative Design , Critical Design , Sustainability Awareness , Interaction Design , Automotive Industry , Exhibition Design , Immersive Experience , Experience Design , Automotive Future , Sustainability Exhibition