Speculative Mobility: Exploring Sustainability-Driven Scenarios for Future Car Owners

Abstract

Purpose In the rapidly evolving automotive industry, sustainability has become one of the most emphasised topics. This study explored the potential of Interaction Design in helping raise sustainability awareness through different experiences. Therefore, we formulated our research question: • What forms of experiences could an interactive design exhibition bring sustainability awareness to future car owners?

Methods Utilising 3D printing technology, generative AI and other prototyping methods, we created a speculative and critical design exhibition showcasing four different timelines that sprouted from a pivotal sustainability decision. Thirty-four participants were recruited through convenience sampling, visited the exhibition and completed a questionnaire. Additionally, three focus group discussion sessions were also held to collect more profound insights from the participants.

Findings Our findings showed that interactive design exhibitions, especially speculative and critical design exhibitions, can indeed aid in raising sustainability awareness. Participants praised the interactive, tangible and immersive elements, stating that these attributes helped them resonate with the speculative narratives at the exhibition. The thought-provoking nature of speculative design and the easily noticed theme were also highlighted. However, the feedback also suggested a more balanced approach to creating artefacts for different timelines, adding multi-sensory exhibition design and guided walk-throughs to improve the narrative flow and overall immersive experience.

Conclusion In conclusion, this study shows the potential of interaction design strategies, and the experiences created could be a great way to foster sustainability awareness, suggesting a probable way to engage first-time car buyers on sustainability issues.