Extending Sports Broadcasts: Designing a Second Screen Interface for Live Sports Broadcasts

Abstract

The purpose of this paper was to research the use of second screen applications for live sports broadcasts as well as providing guidelines for how to design such applications from a UX perspective. In this study, a prototype of a second screen application was developed and tested live during the 2019 IIHF Ice Hockey World Championship broadcasts by Sveriges Television (SVT) in Sweden. In this project a background study was made researching current studies within the area. Furthermore user studies were conducted, which were used in order to produce several different prototypes. User data was gathered with the help of the final prototype that was released to the general public, and was analyzed with the help of web analytics tools, providing insight in user needs and behaviour during and between live sports broadcasts. The project was done in close collaboration with SVT utilizing their already existing knowledge of their viewers, extensive technical platforms, widespread outreach and user base for second screen applications.