The Fashion Industry and Textile Recycling: A Service Design Project from a Recycler’s Point of View
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Industrial design engineering (MPDES), MSc
Publicerad
2023
Författare
Karlsson, Anna
Larsson, Jonas
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Fashion consumption is at an all time high, leading to a substantial negative
environmental impact. Textile recycling is one of the solutions necessary for a more
sustainable textile industry, but currently a very small share of textiles produced are
recycled into new fabrics. The project initiator Stena Recycling has been working with
waste management, recycling and sustainability for decades in a wide range of industries.
The aim of this project was to explore the needs and sustainability processes of fashion
companies and through that create a service concept that Stena Recycling could offer to
become a partner to fashion companies, providing support through the entire product
lifecycle. The project was conducted using service design methodology, focused on
including stakeholders and users. This was achieved through an interview study, a market
analysis, concept development, internal and external evaluations, and finalization of a
service portfolio.
To create a foundation for understanding fashion companies, company personas were
created and their customer journey was mapped along with needs, objectives and goals
for each section of the journey. The customer journey consists of five sections:
Sustainability Goals, Design, Sales, Disposal and Circularity, of which Sustainability Goals
and Circularity span across the entire journey. Further, gaps between producers and
recyclers were identified, the main ones being knowledge and intermediaries.
A service portfolio consisting of three concepts was developed to meet the needs and
gaps identified. Stena Collect connects producers and recyclers through textile collection
and logistics, making it easier for fashion companies to recycle textile waste. Stena
Consulting helps fashion companies plan and execute sustainability work. Finally, Design
for Recycling is a digital tool supporting fashion companies in creating garments that can
be recycled.
Beskrivning
Ämne/nyckelord
: Service Design, Textile Recycling, Fashion Industry, Sustainability, Customer Journey