The Fashion Industry and Textile Recycling: A Service Design Project from a Recycler’s Point of View
Examensarbete för masterexamen
Industrial design engineering (MPDES), MSc
Fashion consumption is at an all time high, leading to a substantial negative environmental impact. Textile recycling is one of the solutions necessary for a more sustainable textile industry, but currently a very small share of textiles produced are recycled into new fabrics. The project initiator Stena Recycling has been working with waste management, recycling and sustainability for decades in a wide range of industries. The aim of this project was to explore the needs and sustainability processes of fashion companies and through that create a service concept that Stena Recycling could offer to become a partner to fashion companies, providing support through the entire product lifecycle. The project was conducted using service design methodology, focused on including stakeholders and users. This was achieved through an interview study, a market analysis, concept development, internal and external evaluations, and finalization of a service portfolio. To create a foundation for understanding fashion companies, company personas were created and their customer journey was mapped along with needs, objectives and goals for each section of the journey. The customer journey consists of five sections: Sustainability Goals, Design, Sales, Disposal and Circularity, of which Sustainability Goals and Circularity span across the entire journey. Further, gaps between producers and recyclers were identified, the main ones being knowledge and intermediaries. A service portfolio consisting of three concepts was developed to meet the needs and gaps identified. Stena Collect connects producers and recyclers through textile collection and logistics, making it easier for fashion companies to recycle textile waste. Stena Consulting helps fashion companies plan and execute sustainability work. Finally, Design for Recycling is a digital tool supporting fashion companies in creating garments that can be recycled.
: Service Design, Textile Recycling, Fashion Industry, Sustainability, Customer Journey