Governance of vehicle generated data: A study on the practices of data governance towards a productisation of vehicle generated data
Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Product development (MPPDE), MSc
Publicerad
2023
Författare
Santillan, Rodrigo
Taylor, James
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
In this globalised world, technological advances require evolution in the way of capturing
values when producing a resource. With this mindset, companies seek to find new resources
and methods to generate a virtuous economic cycle. Data productisation is proving to be
a strong trend in industry, as customers seek companies not solely for the possession of
tangible products, but for the usefulness of services they provide. Thus, data governance
must follow the best practises to guarantee high quality data to support services.
Basic principles for understanding the area of data governance, connected vehicles, and
life-cycle management within an academic setting are presented. Theoretical foundation
introduces notions about products and services, leading eventually to an understanding of
their role in digital transformation. The activities of data governance were studied in an
industry setting. Collection of data used to understand the scenario were mainly obtained
through interviews, case company documentation studies and surveys. Methods and the
sequence implemented are relative to the resources available, to highlight the major points,
both for researches and for the studied case company.
The study begins by identifying the stakeholders involved in the data lifecycle, from its
creation through its final consumption. Exploring the existing barriers through an in depth investigation to grasp the company’s current condition, its organisations, culture,
methods, and stages. Within the organisation’s data governance practises, 11 barriers were
discovered. The biggest roadblock encountered was data documentation. Thesis attention
shifted to tackling this major barrier. As a result, a list of the organisation’s customer
needs was created in order to improve or minimise impediments to the data productisation
flow.
The research establishes a comparative bridge between theoretical knowledge and infor mation gathered from the case company. The comparative analysis identifies theoretical
enablers and drivers that the case company can prioritise in order to align current prac tices with theoretical frameworks. The barriers identified in the study centre around data
challenges and working in silos. Theoretically these barriers can be addressed by focusing
on actions related to data characteristics, data governance, and fostering collaboration
across silos. By understanding and addressing these barriers, the company can effectively
close the gap between theory and practice, facilitating a future productisation of vehicle
generated data.
Findings indicate that data documentation is the primary barrier hindering the produc tisation of vehicle generated data. This can be tied to an initial neglect amongst data
creators to plan for future uses of data. Instead of developing planned systems, the com pany adopted approaches to address minor issues incrementally, presenting implications
of data productisation and associated services. Recommendations raise focus on address ing the root cause to overcome barriers through organisational and team-level actions, by
rethinking data flow and processes, leveraging data governance. Implementation of these
recommendations will facilitate a successful productisation of vehicle generated data.
Beskrivning
Ämne/nyckelord
: Vehicle Generated Data, Data Governance, Data Management, Product Lifecycle Management, PLM, Closed-loop, Productisation of Dat