Reforming Urban Delivery Experiences - A Human-Centered Approach to Enhancing In-Store Personnel Efficiency

Typ
Examensarbete för masterexamen
Master's Thesis
Program
Interaction design and technologies (MPIDE), MSc
Publicerad
2024
Författare
Borén, Pontus
Ellis, Jonas
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Sammanfattning
As consumer expectations and technological advancements continue to evolve, sameday delivery has emerged as a future component of retail commerce. This Interaction Design Master’s thesis explores the implementation of a same-day delivery service from the perspective of retail workers, focusing on optimizing their workflow through effective user experience (UX) and user interface (UI) design. The study involved a comprehensive user study to determine the specific needs and requirements of retail workers in a same-day delivery setting. This included receiving orders, picking and packing items, and coordinating with delivery operators. The primary outcome of this research is the development of a user-friendly UI designed for use within retail environments. This interface supports the entire delivery process and is specifically tailored to enhance the efficiency and user experience of retail workers. Considerable attention was given to the adaptability of the UI across different device types, with particular emphasis on desktop and mobile platforms to accommodate the dynamic retail working environment. Additionally, the thesis introduces an innovative physical product that integrates into the same-day delivery system. This device improves process efficiency through visual feedback utilizing a light indicator. The effectiveness of the designed UI and the physical product was evaluated through user testing, which provided critical insights and feedback. This feedback fueled a subsequent iteration of the design, leading to a refined prototype that better met the users’ needs. The iterative design process, coupled with real-world application and testing, underscores the thesis’s contribution to enhancing same-day delivery services in retail settings, ultimately improving the workflow and satisfaction of retail workers.
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Ämne/nyckelord
UI , same-day delivery , interaction design , UX design , project , Master thesis
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