Designing a Digital Tool for Singing: Improving the UX design for a choir and solo singing app in collaboration with We Are Voice

Examensarbete för masterexamen
Napadow, Mriam
This thesis work was conducted in collaboration with We Are Voice with the aim of improving the user experience of their current digital tool for singing rehearsal. The tool was an app running on phone and tablet, providing the users with sheet music and recordings with separate tracks for each part of the piece (e.g., one track for soprano, another for alto, etc.). The objectives were to gain user insights through user studies and to make a design proposal based on the users’ input. The focus of the project was to develop the media players of the app, investigate if it could be used for both choir and solo singing, as well as in all important situations (individual practice, joint rehearsal, and concert). The studies consisted of a market analysis, an ensemble user study, as well as a user survey. The ensemble study, which was the most comprehensive study, used a combination of several methods, such as enactment, digital diary, focus group, and co-creation. The results were analyzed using a KJ-analysis and the user needs were summarized. Based on these needs, an ideation phase took place through brainstorming, and solutions for each user need were generated. This phase resulted in three contrasting concepts of low fidelity. After discussions and feedback from We Are Voice, a final concept of medium-high fidelity was developed in the software Figma. In this final concept, four different modes were suggested in order to cover all users and situation-based needs. The first two were practicing modes (Sheet Music & Audio and Learning on the Go). The last two were concert modes (Backing Track and Sheet Music). The conclusion of this thesis study is that an app that aims to satisfy the users’ needs, must provide (1) the same important functions as paper sheet music (a substitute that works for both joint rehearsal, individual practice, and concerts), as well as provide (2) a higher value than paper sheet music. The most positive outcome of the presented design proposal is that it works for all important situations and users, achieving both (1) and (2).
Design for User Experience, Product Development, App, Activity Theory, S inging, Music
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