In-vehicle Voice Assistants in Different Markets Understanding region-specific user preferences

Abstract

The thesis focuses on the research and conceptual design of region-specific user preference for in-vehicle voice assistants. Firstly, three research methods, such as Consumer psychology, Human-centered design and Country-specific design, are utilised to examine current user preferences and potential factors influencing them, which helps designers establish the design guidelines for IVA project. Secondly, the conceptual IVA solutions were designed to meet user needs(preferences) and stakeholder’s requirements based on the design guidelines. In addition, some research methods, design approaches and design tools have been innovatively adapted based on the author’ study experience and practical design experience.