Quantifying the Value of Digital Innovation in a Manufacturing Company
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Examensarbete för masterexamen
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The industrial landscape for GKN Aerospace has changed drastically and is anticipated
to experience more disruptive changes in the future. To remain competitive, the current
view of products needs to be re-innovated as well as finding new ways to compete
in the forthcoming digital era. By taking an explorative approach, the conditions, in
the context of digitalisation, for GKN Aerospace are studied and examined externally.
Understanding the concept of value is imperative to grasp the full potential of digital
innovation, this includes both the traditional monetary value and the intangible value
such as company reputation, customer perception, brand, and employee satisfaction.
This study thus explores the notion of value and digital maturity in the context of
digital innovation.
The internal application and utilisation of advanced technologies are the most common
employment of digital innovation and are driven by a desire to increase the competitiveness
and business resilience of the company. This employment of digital innovation
is mostly reactive in its nature, revolved around the economical benefits, and occurs in
proximity to the current core business. This essentially implies that the current business
is improved and the company does what is already being done, but better; the organisation
can e.g. increase operational performance, efficiency, and reduce costs. The findings
suggest that organisations should shift the approach to a proactive stance in order to
develop fundamental digital capabilities to (i) identify and capitalise on opportunities
to create, deliver and capture value, and (ii) identify and mitigate potential threats and
exogenous changes that may disrupt the industry in the future. Such, the current product
offerings and current way of working should continuously be re-innovated, as the
effects of “doing nothing” will result in a declining state where the current core business
becomes obsolete.
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Digitalisation, Digital transformation, Digital Innovation, Digital maturity,, Value, Manufacturing, Business Innovation, Business resilience, Strategy, Servitisation