Genie Action Toolbox: Designing an interactive digital toolbox for academia to in- crease user actions toward gender equality

Abstract

Despite the increasing focus on gender equality in recent years, women remain underrepresented in academia. To support Chalmers’ efforts to address this issue, this thesis designs and evaluates an interactive digital toolbox aimed at increasing user actions toward gender equality in academia. Using an iterative design process grounded in the design thinking framework, the high-fidelity Genie Action Tool- box prototype was developed, with a focus on the mobile interface. The research highlights key UX considerations, essential interactive elements, and strategic de- sign guidelines, providing valuable insights for future development of digital tools focused on advancing gender equality in academia.