Culture Differences Analysis A Comparison between Chinese Drivers and Swedish Drivers on Driving Behaviors

Abstract

In order to support the development of ADAS for cars in China, a user experience study is made to compare the drive behaviors and demands between Swedish and Chinese drivers. This thesis elaborately describes the whole process of making a cross-culture study, both theoretically and practically. Questionnaire was designed step by step, and video clips were selected, in order to elicit useful information from drivers. An ADAS market survey was carried out. The driver segmentation was tested and verified. And an explorative way of experiment was carried out, using Hofstede`s 5 culture dimension model, with the attempt to find out the interior culture factors on the driving behaviors. The result of statistic analysis shows many differences of driving behaviors. It also indicates that there is a need to improve the questionnaire by modifying some of the questions.