AI and ML for Software Product Management: A Framework for Emerging Challenges

dc.contributor.authorJÖNMARK, JULIA
dc.contributor.authorSÖDERSTRÖM, HANNA
dc.contributor.departmentChalmers tekniska högskola / Institutionen för data och informationstekniksv
dc.contributor.departmentChalmers University of Technology / Department of Computer Science and Engineeringen
dc.contributor.examinerKnauss, Eric
dc.contributor.supervisorBosch, Jan
dc.date.accessioned2025-01-13T10:51:54Z
dc.date.available2025-01-13T10:51:54Z
dc.date.issued2024
dc.date.submitted
dc.description.abstractIn the rapidly evolving landscape of software product management (SPM), the integration of artificial intelligence (AI) and machine learning (ML) presents both unprecedented opportunities and significant challenges. This thesis investigates the impact of AI and ML on SPM practices and develops a comprehensive framework tailored to address the emerging needs of this dynamic field. Utilizing a mixedmethod approach, the study first conducts a systematic literature review to identify the current utilization and challenges of AI and ML within SPM. This is followed by empirical data collection through interviews with professionals in the field, ensuring a robust foundation for framework development. The research findings reveal that while AI and ML can significantly enhance decision-making and efficiency in SPM, they also introduce complexities related to integration, ethics, and management. In response, this thesis proposes a novel SPM framework that incorporates how SPM should use AI and ML components and tools effectively, focusing on enhancing SPM and aligning with digital transformation and digitalization goals. The framework is validated through a workshop and an interview with experts in the field. This study aims to bridge a crucial gap in academic literature and to also offer practical insights for individuals and organizations aiming to leverage AI and ML for enhanced SPM strategies, ensuring both competitive advantage and alignment with evolving technological landscapes.
dc.identifier.urihttp://hdl.handle.net/20.500.12380/309078
dc.language.isoeng
dc.setspec.uppsokTechnology
dc.subjectSoftware Product Management
dc.subjectArtificial Intelligence
dc.subjectMachine Learning
dc.subjectFramework
dc.subjectDigital Transformation
dc.subjectDigitalization
dc.titleAI and ML for Software Product Management: A Framework for Emerging Challenges
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster's Thesisen
dc.type.uppsokH
local.programmeSoftware engineering and technology (MPSOF), MSc
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