Industrial Design of Enzo the driver assistant

Abstract

The Master Thesis is a degree project in Product Development where the focus has been on design and create a form expression linked to a company’s core values. The project work has been done in collaboration with an industrial player to validate and verify the result. The developed product will be the first product the company industrialise and plan to set the form rules for coming products. The development process started identifying the requirements from study visits, workshops, interviews, and research about technology, safety and ergonomics—summarised information in a requirement list to have a frame of reference when starting the development. Analysing the company values and visual guidelines was to gain knowledge about the aesthetics criteria. The gathered information was translated into frameworks consisting of imageboard, mood board and product profile character. The frameworks were used as a guideline when generating ideas during the idea generation development. The generated ideas were expressed through sketches to study different forms and functions. Overall, complex ideas were created with an open and few constraints in mind and were used as a base for the product development process. During the development, process concepts were created and evaluated against each other. Some of the concepts were eliminated or refined. CAD software, sketches, and physical prototypes helped visualise the concepts, and the evaluation was done through stakeholders. The development process resulted in a concept system consisting of the base mount, unit, and combiner where the industrial design had form language based on company identity. The form language can be used for a futural product portfolio, and when the company is finished with the hardware development, the product is ready to be industrialised. The final design strengthens the company identity and enables fitment in different car models. The expression of the design fulfils the safety, functional and ergonomic requirements.