How does the use of AI-generated content in Human-Computer Interaction affect a company’s perceived authenticity from the perspective of users and designers?

Abstract

Generative Artificial Intelligence (GenAI) is considered a transformative tool that has made a significant impact on the field of technology. One field that has been substantially affected by the integration of GenAI is Human-Computer Interaction (HCI), where its adoption has led to numerous benefits. Simultaneously, the in creased use of AI-generated content has also raised several concerns, specifically the perceived authenticity of AI-generated content. This study explores how the use of AI-generated content in the field of HCI affects a company’s perceived authenticity from the perspective of users and designers. A qualitative research approach was applied through semi-structured interviews with eleven participants, including five designers and six users. A thematic analysis was conducted to analyze the collected data. The findings indicate that human involvement and transparency are essential factors for how AI-generated content is perceived. The results also highlight the im portance of implementing GenAI strategically and as a supportive tool in order to maintain perceived authenticity. This study contributes to a deeper understanding of authenticity in relation to GenAI in the field of HCI.