Aligning Corporate Culture with Brand Values. A case study of a financial tech SME

Examensarbete för masterexamen

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12380/220718
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Type: Examensarbete för masterexamen
Master Thesis
Title: Aligning Corporate Culture with Brand Values. A case study of a financial tech SME
Authors: Holmström, Linn
Viksten, Annelie
Keywords: Innovation och entreprenörskap (nyttiggörande);Övrig industriell teknik och ekonomi;Innovation & Entrepreneurship;Other industrial engineering and economics
Issue Date: 2015
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2015:095
URI: https://hdl.handle.net/20.500.12380/220718
Collection:Examensarbeten för masterexamen // Master Theses



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