Enhancing the value creation of sustainable fresh seafood export from Oman

Examensarbete för masterexamen

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Type: Examensarbete för masterexamen
Master Thesis
Title: Enhancing the value creation of sustainable fresh seafood export from Oman
Authors: Pfister, Malin
Abstract: Seafood is increasingly valued as food and is considered to have many nutritional benefits. The global demand for fresh seafood has increased over the past decades and around one third of all seafood produced is traded internationally. Fisheries is among the oldest and most important production sectors in the Omani economy and contributes with both food and employment to the country’s inhabitants. Over the past half century Oman has experienced growth in various sectors and the country has developed in terms of infrastructure, industry and standard of living. However, the fisheries sector is lagging behind and seafood export from Oman only yields half the value per volume compared to a global average. Therefore, the purpose of this master thesis is to investigate how Oman could enhance value creation of sustainable fresh seafood export by examining the current industrial network in Oman and identifying key success factors for value creation in other countries. The study includes a mapping of the industrial network for fresh seafood in Oman through interviews with representatives from the Ministry of Agriculture and Fisheries and processing companies within the private sector, as well as field work, in Oman. Furthermore, the study includes the identification of seven key success factors for value creation in Oman through the exploration of three countries with a distinguishable seafood export. This was conducted by the means of a thorough literature review and interviews with industry experts. The theoretical framework of the study is based on the Activities-Resources-Actors (ARA) model, initially presented by Håkansson and Snehota in 1993. The results indicate that main reason for the inferior value creation in fresh seafood export from Oman is the abundance of small individual actors, with inadequate technology and equipment, and numerous stages of transaction from harvest and plate encompassed in the industrial network for fresh seafood export in Oman. Through increasing the concentration and interaction among actors in the network structure, and by introducing complementary regulations and policies, Oman could better realize the criteria for the identified key success factors. The proposed network structure development is recommended to be initiated in small scale through a pilot project in collaboration with both public and private sector in Oman.
Keywords: Övrig industriell teknik och ekonomi;Other industrial engineering and economics
Issue Date: 2018
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2017:128
URI: https://hdl.handle.net/20.500.12380/254857
Collection:Examensarbeten för masterexamen // Master Theses

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