Maximizing Synergy at Volvo Group Truck Purchasing

Examensarbete för masterexamen

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Type: Examensarbete för masterexamen
Master Thesis
Title: Maximizing Synergy at Volvo Group Truck Purchasing
Authors: Joseph, Ann Sheryl
Rajashekara, Rakesh
Abstract: The study concerns the metal tube purchasing team within Volvo Group Truck Purchasing. Today, the metal tube team is trying to explore opportunities that can optimize the price. This study aims at formulating ideas that would optimize the part price by applying the concept of synergy. The effects of synergy are economies of scale, information and innovation. To achieve these effects four factors are considered and they are: performance measures, data management, total cost/benefit analysis and cross functional coordination and collaboration. Thus, study tries to apply these factors to generate opportunities to achieve synergy and thereby optimize part price. Furthermore, the study focuses on four different areas within Volvo Group to explore the potential benefits of synergy; that is synergy 1) between different business units and truck brands 2) within purchasing organization 3) between buyers, suppliers and sub-suppliers and 4) between buyers, suppliers and engineers. To understand the current situation within the organization extensive data analysis was made by using the data available on the company’s database. Further, semi-structured interviews were performed to collect data. To identify the opportunities within four areas mentioned above, Synergy Management Process by Daum, P (2012) was utilized. After analyzing and examining the data collected appropriate suggestions and potential opportunities to maximize synergy for the metal tube purchasing team within GTP are made at the end of this study.
Keywords: Transport;Hållbar utveckling;Innovation och entreprenörskap (nyttiggörande);Övrig industriell teknik och ekonomi;Transport;Sustainable Development;Innovation & Entrepreneurship;Other industrial engineering and economics
Issue Date: 2018
Publisher: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Chalmers University of Technology / Department of Technology Management and Economics
Series/Report no.: Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2018:112
Collection:Examensarbeten för masterexamen // Master Theses

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