Improving the User Experience of a Photo-Sharing Social Media Platform: A User Research Study of an Online Community
Typ
Examensarbete för masterexamen
Program
Publicerad
2018
Författare
Johansson, Sara
Pegelow, Andreas
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
YouPic.com is a photo-sharing social media platform and an online community for photographers.
To keep users coming back to the platform, and to stand out from other
similar photo-sharing websites, the company wanted to evaluate the user experience of
their site to see what improvements could be made. The aim of this thesis is to identify
any problems with the user experience of the platform, and find ideas for solutions to
these problems. This was done by evaluating the usability through a heuristic evaluation,
and conducting user research through a focus group, questionnaire, and looking
at support errands. The final result consisted not only of a list of four named and described
problem areas, but also a list of ideas for how these problems can be solved, as
well as three identified strengths with the platform, and four identified areas of the user
experience which could need further investigation.
Beskrivning
Ämne/nyckelord
user research , user experience , usability evaluation , online community , social media , photography , interaction design