Feasibility of Data Sharing Concepts in the Cruise Ship Industry
Typ
Examensarbete för masterexamen
Program
Maritime management (MPMAR), MSc
Publicerad
2019
Författare
Bumann, Adrian
Persson, Adam
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
In the wake of digital transformation, various projects in the maritime industry aim at improving effi-ciency and enhancing existing business models using digital solutions. The maritime industry is char-acterized by various competing agents interacting in a self-organizing ecosystem, leading to an overall lack of collaboration. Port Collaborative Decision Making (PortCDM) is a data sharing concept aimed at providing a basis for the collaboration between key actors within the port and towards its surround-ing by enabling situational awareness. This shall be accomplished by introducing a standardized way of capturing and sharing time-related information from various sources. Previous research suggests operational inefficiencies in various shipping sectors which PortCDM aims to reduce by enabling Just-In-Time (JIT) operations. There is however little research on the operational efficiency of the cruise sector. As the cruise ship sector has grown continuously in the last three decades and operates with a very different business model than the cargo sector, it requires a dedicated approach. This thesis aims to create an understanding of possible operational inefficiencies within the cruise sector and potential benefits of a data sharing concept. To achieve this, a literature review was per-formed to gather background information about the cruise sector, port infrastructure and digital in-novation in the maritime sector. 11 semi-structured interviews with professionals and researchers in the maritime industry were conducted and analyzed. A quantitative data set showing schedule devia-tions of 38 ships over a time period of three years was analyzed. A discussion is presented that com-bines the findings of the literature review and quantitative and qualitative analysis to answer the two research questions. Finally, a conclusion summarizes key findings and gives indication for potential further research. The results indicate that the cruise sector has a high operational efficiency compared to the cargo sector and thus would benefit less from JIT operations enabled through data sharing concepts. How-ever, other benefits were identified. These include supporting agents and pursers in their operational capability, enabling improved connectivity for tourism-related service providers and facilitated coor-dination in case of complex schedule deviations including multiple actors and short time frames. On a larger scale, a widespread adoption of data sharing concepts may facilitate benchmarking capabilities, allow new business synergies and reduce organizational and regional heterogeneities. This will require sharing competences both within and between relevant organizations.
Beskrivning
Ämne/nyckelord
Port Operations, Cruise Ship Industry, Operational Efficiency, Port Call Optimization, Data Sharing, Just-In-Time Operation, Sea Traffic Management, PortCDM, Maritime Informatics