Perceived Quality of Car: Understanding the Customers’ First Impression
Typ
Examensarbete för masterexamen
Program
Industrial design engineering (MPDES), MSc
Publicerad
2020
Författare
Carlsson, Emma
Mathiasson, Rebecka
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The customers first impression of the perceived quality of the vehicle interior in a showroom is
highly important since it affects the customers final choice of vehicle. This master thesis aims
to answer the questions of what it is that affects the customers first impression of perceived
quality the most when looking at the interior of a vehicle, and what makes the customers
perceive the vehicle as a premium product. These questions are investigated from the
perspective that the vehicle should be used for sharing.
Theoretical research was conducted on the fields of human perception to understand how first
impressions are formed. Furthermore, the field of perceived quality and premium design was
researched to gain knowledge about how to apply this within the project. Finally, the fields of
car interior and car sharing were researched. To get more knowledge and perspectives to the
research, interviews with experts from three different fields – premium design, illumination and
material were conducted, and showrooms were visited for a market analysis. User studies with
participants from the target group were carried out, and a poll was sent out to gain deeper
insights regarding the target group’s perception in terms of the research questions. The
knowledge from all research were then analysed and resulted in guidelines and a concept
proposal.
A total of eight guidelines were established. They covered aspects such as aesthetic appearance,
qualitative appearance, appeal to human senses, convey a message through the design etc. These
guidelines were visualised in a concept proposal of a re-design of a car interior for a car
developed by the company Lynk & Co.
Beskrivning
Ämne/nyckelord
Perceived Quality, Premium Design, First Impression, Car Interior