Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image

dc.contributor.authorKaewmanorom, Charoenporn
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T13:14:20Z
dc.date.available2019-07-03T13:14:20Z
dc.date.issued2013
dc.identifier.urihttps://hdl.handle.net/20.500.12380/181970
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2013:093
dc.setspec.uppsokTechnology
dc.subjectInnovation och entreprenörskap (nyttiggörande)
dc.subjectÖvrig industriell teknik och ekonomi
dc.subjectInnovation & Entrepreneurship
dc.subjectOther industrial engineering and economics
dc.titleConsumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
local.programmeEntrepreneurship and business design (MPBDP), MSc
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