Developing Urban Waste Disposal System: The Role of Stakeholders A Case Study of Stakeholder Values in the area of Waste Management in Gothenburg

Abstract

Understanding customer demand is seen as advantageous in the hypercompetitive environment that prevails on the market today, with greater amounts of businesses operating globally. It is therefore crucial to succeed through small means, and the investigation of stakeholder values is an important matter today in order to persuade customers by offering products or services where value exceeds price. Developing sustainable solutions for waste management and disposal system is a challenge for cities, which affects many people daily; however, various actors may have a different understanding and value solutions differently. This study is made in collaboration with Envac Scandinavia AB, which offers waste disposal systems. The study examines the value perspectives from the users, developers, construction companies, and authorities point of view regarding waste disposal systems. Implications for theory and practice are further offered and a value proposition is made to Envac’s customers based on the results given from interviews.