Web Design Styles and Design Recommendations: Balancing Aesthetics and Usability

Abstract

This project explores different characteristics of classic and modern web design, and how it affects user experience. The web design recommendations presented in this project are intended to support designers and businesses in merging classic and modern design styles. Usability testing, expert interviews, and thematic analysis was performed, and three websites were developed: one with a classic design, one with a modern style, and a third hybrid version that integrates elements from both approaches. The project was limited to front-end development for desktop use, targeting Swedish adults aged 19–30. Comprehensive accessibility measures were excluded, and SEO testing focused on differences between styles, rather than optimization. The results show that the classic design was valued for its familiarity, clarity, and efficiency, while the modern design stood out for its visual appeal, engagement, and immersive qualities. The hybrid solution, guided by the developed web design recommendations, effectively integrated the strengths of both styles, resulting in a balanced and user-friendly interface. These findings suggest that blending classic and modern design principles can enhance user experience without compromising aesthetics, offering practical guidance for those seeking to create accessible and engaging web interfaces.