Monetisation of vehicle sensor data for road asset maintenance purposes
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Typ
Examensarbete för masterexamen
Program
Entrepreneurship and business design (MPBDP), MSc
Publicerad
2022
Författare
Carlund, John
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The transition towards connected and spatially aware automobiles presents a
plethora of opportunities for new data-driven services. This thesis investigated the
relatively unexplored area of vehicle sensor data monetisation for road asset
maintenance purposes. The study adopted an abductive methodology that
incorporated theory, empirical observations and analysis in an iterative manner to
enable recontextualisation of findings from adjacent research fields and a pragmatic
orientation towards research inquiry. In the aspiration to create pragmatic and
actionable advice for practitioners and researchers alike, this thesis has elucidated
concerns and opportunities in four areas: key variations between incumbent and new
entrants by value chain analysis; relevant regulations and possible implications of
these; challenges inhibiting the realisation of the use case, and factors associated
with success in the actualisation of data-driven service utilizing vehicle sensor data
for road asset maintenance purposes