Understanding the Customer: Examining the Perceived Value of a New Product in a B2B Context
dc.contributor.author | Samuelsson, Gustaf | |
dc.contributor.author | Andersson, Linnea | |
dc.contributor.department | Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation | sv |
dc.contributor.department | Chalmers University of Technology / Department of Technology Management and Economics | en |
dc.date.accessioned | 2019-07-05T12:03:04Z | |
dc.date.available | 2019-07-05T12:03:04Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12380/257362 | |
dc.language.iso | eng | |
dc.relation.ispartofseries | Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2019:107 | |
dc.setspec.uppsok | Technology | |
dc.subject | Innovation och entreprenörskap (nyttiggörande) | |
dc.subject | Industriell organisation, administration och ekonomi | |
dc.subject | Innovation & Entrepreneurship | |
dc.subject | Industrial organisation, administration and economics | |
dc.title | Understanding the Customer: Examining the Perceived Value of a New Product in a B2B Context | |
dc.type.degree | Examensarbete för masterexamen | sv |
dc.type.degree | Master Thesis | en |
dc.type.uppsok | H | |
local.programme | Management and economics of innovation (MPMEI), MSc |
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