A personalization approach for complex decision-making, The case of contract strategy selection at Akademiska Hus
Examensarbete för masterexamen
Design and construction project management (MPDCM), MSc
In an industry characterized by uniqueness, organizations in construction are put under great pressure to have decision-makers that can deliver unique solutions, often without experience from previous efforts. This work was carried out in collaboration with Akademiska Hus, which is one of the biggest real-estate companies in Sweden. The work aims to find the influencing factors in the choice of a contract strategy. This report also aims to examine the similarities and differences in the process of selecting contract strategy in projects across regions at the Akademiska Hus. Another purpose is to explore how the in-house knowledge base is shared and moreover explore the potential for a personalization approach to facilitate the process. As empirical evidence, twelve interviews have been conducted with project managers across regions at Akademiska Hus. From the results, it can be seen that factors influencing the choice of a contract strategy falls under the three categories; client's objectives, projects characteristics and client comparative advantage. The results also show that Akademiska Hus does not have a standardized approach or models for deciding upon a contract strategy. In addition, the process of deciding on a contract strategy varies a lot between regions. There is a wide in-house knowledge base within the organization. However, Akademiska Hus lacks effective cross regional knowledge sharing mechanisms thus the knowledge base is not fully utilized in enhancing the contract strategy selection process. The thesis highlights a potential of a team-centered decision mechanism when deciding on a suitable contract strategy, enabling project managers from different regions to participate. Through a group-based decision-making mechanism, individuals would be able to share their knowledge and thereby increase awareness of the consequences of decisions. In this way, the organization's ability to select the contract strategy would be enhanced.
Samhällsbyggnadsteknik , Civil Engineering