Developing a brand strategy aligned with the business strategy

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dc.contributor.authorHaglund, Malin
dc.contributor.authorNygren, Vilhelm
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T14:56:23Z
dc.date.available2019-07-03T14:56:23Z
dc.date.issued2017
dc.identifier.urihttps://hdl.handle.net/20.500.12380/256334
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : E2017:021
dc.setspec.uppsokTechnology
dc.subjectInnovation och entreprenörskap (nyttiggörande)
dc.subjectIndustriell teknik och ekonomi
dc.subjectInnovation & Entrepreneurship
dc.subjectIndustrial engineering and economy
dc.titleDeveloping a brand strategy aligned with the business strategy
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
local.programmeManagement and economics of innovation (MPMEI), MSc
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