The Purposeful Brand as a Driver of Consumer Preference
dc.contributor.author | Brodin Kont, Oscar | |
dc.contributor.author | Sand, Helena | |
dc.contributor.department | Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation | sv |
dc.contributor.department | Chalmers University of Technology / Department of Technology Management and Economics | en |
dc.date.accessioned | 2019-07-03T14:19:59Z | |
dc.date.available | 2019-07-03T14:19:59Z | |
dc.date.issued | 2016 | |
dc.identifier.uri | https://hdl.handle.net/20.500.12380/241496 | |
dc.language.iso | eng | |
dc.relation.ispartofseries | Master thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2016:084 | |
dc.setspec.uppsok | Technology | |
dc.subject | Innovation och entreprenörskap (nyttiggörande) | |
dc.subject | Övrig industriell teknik och ekonomi | |
dc.subject | Innovation & Entrepreneurship | |
dc.subject | Other industrial engineering and economics | |
dc.title | The Purposeful Brand as a Driver of Consumer Preference | |
dc.type.degree | Examensarbete för masterexamen | sv |
dc.type.degree | Master Thesis | en |
dc.type.uppsok | H | |
local.programme | Entrepreneurship and business design (MPBDP), MSc |
Ladda ner
Original bundle
1 - 1 av 1
Hämtar...
- Namn:
- 241496.pdf
- Storlek:
- 1.52 MB
- Format:
- Adobe Portable Document Format
- Beskrivning:
- Fulltext