Sustainable reverse logistics in fast fashion e-commerce: A literature review - Impact of sustainable practices on customer satisfaction

Abstract

Fast fashion has been a particularly popular segment of the e-commerce industry in recent years. Due to this, the fast fashion industry has been criticized for its environmental impact. Reverse logistics, the process of managing product return and disposal is an area where fast fashion e-commerce companies can improve their sustainability performance. Specifically, this literature review examines how fast fashion e-commerce businesses can incorporate sustainable practices into their reverse logistics operations and the impact that these practices may have on the environment and social responsibility. This study provides an overview of methods to implement sustainable practices in reverse logistics within the e-commerce and fast fashion sectors.

It is the purpose of this literature review to examine how fast fashion e-commerce businesses can incorporate sustainable practices into their reverse logistics operations to reduce environmental impact, as well as how these sustainable practices affect customer satisfaction. The study identifies various sustainable practices that can be applied to the fast fashion industry's supply chain, as well as the motivations and barriers associated with implementing sustainable practices in reverse logistics.

The results suggest that sustainable reverse logistics practices can positively impact customer satisfaction by building trust and enhancing the overall customer experience. Businesses that demonstrate a commitment to sustainability are more likely to build customer loyalty and encourage repeat purchases. As a result of the study, opportunities are highlighted for advancing knowledge and practice in sustainable reverse logistics in the field of fast fashion e-commerce and how businesses can implement these.