Accelerating Sustainability through Business Models & Digital Solutions Exploring how to impact a sustainable transition within the Swedish food system

dc.contributor.authorAntonsson Torin, Ellen
dc.contributor.authorWallinder, Ella
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.contributor.examinerElmquist, Maria
dc.contributor.supervisorElmquist, Maria
dc.date.accessioned2023-06-15T08:11:23Z
dc.date.available2023-06-15T08:11:23Z
dc.date.issued2023
dc.date.submitted2023
dc.description.abstractThe critical importance of sustainability has recently been highly discussed within society and by actors such as the UN. In addition to the current climate crisis, recent years have been further characterized by several external shocks such as the COVID-19 pandemic, global conflicts, and associated supply chain implications. These external shocks have impacted the economic environment, and hence the ongoing inflation. Furthermore, the food industry is the third largest industry in Sweden, and therefore the industry is central to achieve a sustainable Swedish society. However, due to critical external shocks, the industry is currently in an urgent state. Hence, it is highly important to explore how a sustainable transition within the industry can be accelerated. Moreover, key industrial trends are digitalization and increased focus on plant-based products. To accelerate the transition, the research study aims to explore the potential impact of traceability and sustainable business models. The research study followed an abductive approach by iteratively combining previous research and the empirical environment. The research design was developed based on the Double Diamond principle, hence the research study was divided into two subsequential phases; research study 1 and research study 2. The data collection consisted of qualitative interviews and collection of secondary data. The findings were analyzed through a thematic analysis and from the perspective of previous research, as well as further discussed. Five key factors were identified as critical for actors to consider achieving a sustainable industry. The concept of a Dynamic Market Fit was further developed to highlight the importance of simultaneously adopting to and influencing customer demand. Moreover, the research study concludes that there is an identified unlocked potential for sustainable business models, that could positively support the transition. Similarly, a great potential with traceability was further identified, as well as the associated potential positive impact on sustainable business models. Despite the great potential with traceability, the technology is considerably in an emerging phase, characterized by several explorative actors. Finally, the research study concludes that individual and collaborative actions are required from all actors within the industry to accelerate a sustainable transition.
dc.identifier.coursecodeTEKX08
dc.identifier.urihttp://hdl.handle.net/20.500.12380/306229
dc.language.isoeng
dc.relation.ispartofseriesE2023:062
dc.setspec.uppsokTechnology
dc.subjectsustainable transition
dc.subjectfood industry
dc.subjectsustainable business models
dc.subjectsustainable strategies
dc.subjectdigital solutions
dc.titleAccelerating Sustainability through Business Models & Digital Solutions Exploring how to impact a sustainable transition within the Swedish food system
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster's Thesisen
dc.type.uppsokH
local.programmeManagement and economics of innovation (MPMEI), MSc
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