Reducing time to market in new product development
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Typ
Examensarbete för masterexamen
Program
Production engineering (MPPEN), MSc
Publicerad
2020
Författare
Eurenius, Erik
Teräväinen, Billy
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Background New product development covers the entire process of bringing a
new product to the market and is the main value adding activity for many of the
companies who develop their own products. Achieving a short time-to-market for
the process is a key driver in new product success and therefore product developers
stand to benefit greatly in achieving a time-to-market reduction.
Purpose The purpose is to examine contemporary research and in doing so, identifying
best-practice principles, methods and tools to reduce time-to-market and
thereby improve new product success. The findings will be the basis for an analysis
for Husqvarna construction products’ current new product development efforts,
to which the findings will be adapted and recommendations to achieve a reduced
time-to-market will be compiled.
Method A single case study approach was adopted of a qualitative nature and
involved an extensive theoretical research and interviews with people involved in
the new product development at Husqvarna Construction Products. The interviews
were mainly held via video link, where notes were taken and later transcribed and
compiled. A theoretical framework was produced, which in conjunction with the
findings, served as a basis for the analysis and recommendations.
Results The case study provided three distinct categories of challenges for Husqvarna
Construction Products in achieving a reduced time-to-market, those related
to prioritization and focusing of resources, frontloading, and quality-of-execution.
What the findings showed was a general lack of resources that prevented properly
fulfilling necessary front-end activities, with a lacking product specification as a
result, which in turn impacts the quality-of-execution.
Recommendations The final list recommendation includes reducing the number
of simultaneous projects, stricter prioritization between projects, conducting prestudies
to a higher degree, building more early prototypes, involving lead users and
employing customer visit teams, standardization, evaluating the IT-structure, periodical
co-location of two functions, restructuring of the production parts approval
process, and a formalization of the knowledge management practices.
Beskrivning
Ämne/nyckelord
new product development , time-to-market , TtM reduction , quality in NPD , lean product development , Husqvarna construction products , stage-gate