How Brand Equity can be created through marketing communication channels for small firms

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dc.contributor.authorRydén, Gustav
dc.contributor.authorZavala, Nicolas
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T12:11:44Z
dc.date.available2019-07-03T12:11:44Z
dc.date.issued2008
dc.identifier.urihttps://hdl.handle.net/20.500.12380/72254
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden
dc.setspec.uppsokTechnology
dc.subjectIndustriell organisation, administration och ekonomi
dc.subjectIndustrial organisation, administration and economics
dc.titleHow Brand Equity can be created through marketing communication channels for small firms
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
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