Customer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?

dc.contributor.authorLarsson, Therése
dc.contributor.authorMuncker, Ida
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.date.accessioned2019-07-03T12:39:16Z
dc.date.available2019-07-03T12:39:16Z
dc.date.issued2011
dc.identifier.urihttps://hdl.handle.net/20.500.12380/145334
dc.language.isoeng
dc.relation.ispartofseriesMaster thesis. E - Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden : 2011:078
dc.setspec.uppsokTechnology
dc.subjectÖvrig industriell teknik och ekonomi
dc.subjectOther industrial engineering and economics
dc.titleCustomer impact on brand identity - How should brand managers actively work to keep control of the brand identity on social media?
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster Thesisen
dc.type.uppsokH
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