Opportunities for Biotechnology Startups Targeting the Healthcare Industry

dc.contributor.authorRamberg, Frej
dc.contributor.authorLewin, Christoffer
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.examinerElmquist, Maria
dc.contributor.supervisorPushpananthan, Gouthanan
dc.date.accessioned2021-06-10T06:38:57Z
dc.date.available2021-06-10T06:38:57Z
dc.date.issued2021sv
dc.date.submitted2020
dc.description.abstractThe healthcare market is dominated by a few key players that are well established and tough for smaller companies to compete with. In addition, healthcare institutions follow strong regulatory processes and are often reluctant to take risks. This creates difficulties for a startup to become a supplier to healthcare institutions even if the product meets all regulatory requirements. Startups generally only have one valuable asset that is their entrepreneurial idea. This can lead to a success story, but it often ends in failure. The purpose of this research was to examine how a startup can navigate in the healthcare industry in order improve its chances to succeed. To achieve this, the situation of the startup In Singulo Solutions was examined by interviewing their potential customers and other organization that can contribute to their success. The empirical findings reveal that the competition from large suppliers, laws and regulations and the law of public procurement creates difficulties for startups in the healthcare industry. In order to improve its chances to succeed, a startup should focus on finding a customer need to target, find collaborators within the healthcare and focus on receiving support from innovation programs.sv
dc.identifier.coursecodeTEKX08sv
dc.identifier.urihttps://hdl.handle.net/20.500.12380/302446
dc.language.isoengsv
dc.relation.ispartofseriesE2021:005sv
dc.setspec.uppsokTechnology
dc.subjectbiotechnology startupssv
dc.subjectsuccess factorssv
dc.subjecthealthcare marketsv
dc.subjectinnovationsv
dc.subjectstartups as supplierssv
dc.titleOpportunities for Biotechnology Startups Targeting the Healthcare Industrysv
dc.type.degreeExamensarbete för masterexamensv
dc.type.uppsokH
Ladda ner
Original bundle
Visar 1 - 1 av 1
Bild (thumbnail)
Namn:
E2021_005.pdf
Storlek:
2.02 MB
Format:
Adobe Portable Document Format
Beskrivning:
License bundle
Visar 1 - 1 av 1
Bild saknas
Namn:
license.txt
Storlek:
1.14 KB
Format:
Item-specific license agreed upon to submission
Beskrivning: