Increasing the Competitiveness of Smaller Football Clubs Financial and Sportive Benefits of Digital Scouting
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Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Management and economics of innovation (MPMEI), MSc
Publicerad
2023
Författare
Turesson, Markus
Broberg, Mathias
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
Football analysts constantly work towards value creation for clubs. This is resource-
heavy, and with the onset of digitalization, means of automation have emerged for
smaller clubs that do not possess the resources to employ a full scouting team.
This study sought to investigate the emerging possibilities of digital scouting and
how it may help smaller clubs become more financially and sportively competitive.
The research was conducted by performing a semi-structured interview study where
practitioners and researchers gave their views on the field related to the onset of
digital technologies and scouting.
The impact of digital scouting for smaller clubs was found to be large and can come
to impact four main areas. The first area regards performance in regard to bet-
ter youth talent development. The second relates to areas of finance in terms of
player evaluations and transfers, as well as an increase in contract lengths. The
third regards regulatory influence and governance bodies, where the power balance
is an obstacle for clubs below the very top. The fourth regards strategy develop-
ment, addressing the challenges and necessities when implementing a new transfer
model and a digitalized approach. The findings can allow smaller clubs to better
understand the possibilities brought forth by digital scouting within the European
football industry, and thus serve as a guiding light for future strategic efforts.
Beskrivning
Ämne/nyckelord
Football economics , Digitalization , Digital scouting , Sportive competitiveness , Financial competitiveness , Strategy