Striving for Impact through Corporate Social Responsibility: Exploring Predictors, Processes and Outcomes

dc.contributor.authorGuðjónsdóttir, Elísabet Ásta
dc.contributor.authorHellberg Mörland, Krista
dc.contributor.departmentChalmers tekniska högskola / Institutionen för teknikens ekonomi och organisationsv
dc.contributor.departmentChalmers University of Technology / Department of Technology Management and Economicsen
dc.contributor.examinerRaharjo, Hendry
dc.contributor.supervisorRaharjo, Hendry
dc.date.accessioned2024-08-02T09:30:33Z
dc.date.available2024-08-02T09:30:33Z
dc.date.issued2024
dc.date.submitted
dc.description.abstractCorporate Social Responsibility (CSR) initiatives and actions toward creating a better local society are often strategic approaches that companies consider vital for their success and long-term profitability. Companies engage in CSR based on various motives, with multiple factors impacting the processes and leading to different outcomes. The aim of this study is to explore the diverse predictors, processes, and outcomes of CSR, providing a deeper understanding of how organisations implement CSR from a multilevel perspective. By using a comparative qualitative research method, this study conducted semi-structured interviews with representatives from seven different companies in the Gothenburg area. The analysis of the data revealed several key findings. Firstly, instrumental and normative motives were identified as driving motivators for CSR engagement, underlining the importance of aligning organisational values with societal responsibilities. Intrinsic motivation serves as an important individual-level predictor for CSR engagement, transferred to the organisational-level mediating effect of managerial interpretations of CSR as an opportunity. Secondly, stakeholders' collaboration and engagement enhance the impact and effectiveness of CSR initiatives. Finally, CSR initiatives lead to different outcomes, including strengthened stakeholder relations, enhanced reputation, and increased customer preference. By aligning CSR activities with stakeholder expectations and organisational values, organisations can enhance their societal impact and contribute to sustainable development. The results of this thesis are limited to the geographical and socio- economic context of Gothenburg or similar areas and the data was collected at the organisational-level, therefore future research can further explore the multilevel interactions to better understand cross-level interaction.
dc.identifier.coursecodeTEKX08
dc.identifier.urihttp://hdl.handle.net/20.500.12380/308332
dc.language.isoeng
dc.setspec.uppsokTechnology
dc.subjectCorporate Social Responsibility
dc.subjectSocietal Responsibility
dc.subjectStakeholder engagement
dc.subjectCreating Shared Value
dc.subjectStrategic CSR
dc.subjectSensemaking
dc.subjectCollaboration
dc.titleStriving for Impact through Corporate Social Responsibility: Exploring Predictors, Processes and Outcomes
dc.type.degreeExamensarbete för masterexamensv
dc.type.degreeMaster's Thesisen
dc.type.uppsokH
local.programmeQuality and operations management (MPQOM), MSc

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