Aligning Innovation with Technology Strategy and IP Management A case study in the Aerospace & Defense industry
Ladda ner
Typ
Examensarbete för masterexamen
Program
Entrepreneurship and business design (MPBDP), MSc
Publicerad
2020
Författare
Axman, Amanda
Blomberg, Elin
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
As technology is the driving force of innovation, connecting the innovation process to the
technology strategy is essential. It is also important to recognize the need to capture ideas
generated from the innovation process and shape them into transactional assets in order to
create commercial value. Therefore, connecting the three areas of Innovation, Technology
Strategy, and Intellectual Property Management is necessary. Innovation, with a focus on
cutting edge technology, is driving and continuously development of the Aerospace and
Defense (A&D) industry. As future products are expected to have more requirements of
customization, companies in the A&D industry need to be adaptable, more agile, and ready to
adopt new technologies. These changes also demand new ways of handling IP, due to changing
corporate strategies.
Based on a multiple embedded case study on a single organization the question of how
companies, within the A&D industry, can capture commercial value from innovation through
alignment with existing technology strategies and intellectual property management was
answered. The study found that an alignment between innovation, technology strategy, and
intellectual property management is what enables the creation, and the ability to capture
commercial value for companies within the industry. The study further found the need for a
common definition and objective of innovation, both in research and within the host company.
Three different types of innovation processes were found, where a funnel structure was the
most common. The competence composition of a decision-making council was shown to be of
great importance for identifying crucial aspects of potential innovations.
In addition, the study also found that, in order for the innovation process to support the
technology strategy, an innovation strategy needs to be established. To ensure the capturing of
commercial value from the innovation process, intellectual property management needs to be
incorporated in the innovation process.
Beskrivning
Ämne/nyckelord
Innovation , Innovation Process , Innovation Strategy , Technology Strategy , Intellectual Property Management , Commercial Value , Aerospace and Defense Industry , Case Study