Business Innovation in Complex Ecosystems A case from the construction industry
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Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Management and economics of innovation (MPMEI), MSc
Publicerad
2023
Författare
Frykler, Alexander
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
The existing body of literature on the business innovation process for established
firms and the theories and methodologies for successful startup development is vast
and extensively documented. However, the literature is not entirely adapted for
smaller firms striving to develop their business. This thesis aims to bridge this gap
by providing guiding principles that complement existing theories. To achieve this
aim, a project in this setting was conducted where existing theories were applied,
followed by a thorough analysis of the project itself to identify such guidelines. Furthermore, the project was undertaken in collaboration with Pålanalys AB with the
objective to develop the business model for their product, Propile. Propile is a digital tool created for foundation firms allowing users to document, visualize and track
their working progress. The conducted project involved a value creation assessment,
new feature discovery, exploration of new markets abroad, and recommended next
steps. While the existing theory proved effective in this context, five guiding principles were identified. Firstly, firms must have a profound understanding of their
value creation process before pursuing business innovation. Secondly, external actors in new settings should possess both general and in-depth industry knowledge
to be able to develop the business model. Thirdly, innovators hold the key to perceiving the broader vision by combining insights as puzzle pieces. Fourthly, firms
with limited resources need to prioritize initiatives to avoid unfinished endeavors.
Lastly, introducing entrepreneurial methods to firms requires addressing concerns
and facilitating the adoption of new working approaches.
Beskrivning
Ämne/nyckelord
business innovation , ecosystem , startup , foundation industry , construction industry