Process modularization and process mapping supporting perceived proximity A case study focusing on the complex process of producing CGI-content
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Typ
Examensarbete för masterexamen
Master's Thesis
Master's Thesis
Program
Quality and operations management (MPQOM), MSc
Publicerad
2023
Författare
Colebring, Ragnar
Melin, Josef
Modellbyggare
Tidskriftstitel
ISSN
Volymtitel
Utgivare
Sammanfattning
A company creates value through its processes; companies that do not manage and improve
their processes risk being out-competed by those who do. Process management aims to
improve processes’ efficiency by standardization, however, complex processes might demand
both efficiency and flexibility. This thesis investigates how to improve efficiency and flexibility of
a complex, multi-actor, inter-organizational process through process mapping and modularity
in a way enhancing perceived proximity. Consequently, a case study at a multinational
manufacturing company was performed where the process of producing CGIs (Computer
Generated Images) for information and marketing purposes was investigated. A total of 20
unstructured and semi structured interviews were conducted, as well as two focus groups. The
respondents originated from different departments and organizations involved in the process.
In addition, one benchmarking interview was held.
Our analysis shows that the challenges of the CGI-process are a lack of structure, non-defined
responsibility, high product complexity, and non-optimal perceived proximity. Moreover, parts
of the process are shown to be suitable for modularization, but not all. Furthermore, the analysis
suggests that a modular, cross-functional process map can serve as a shared mental model
between the actors to facilitate quality communication and increase perceived proximity.
Furthermore, process map provides structure and defines responsibilities through mapping the
activities and roles/actors. Last, it copes with the high product complexity through adding three
modules.
Beskrivning
Ämne/nyckelord
process modularity , process mapping , perceived proximity , shared mental models , CGI